Last revised on April 16, 2013

This website, (the “Site”), is owned and operated by AppNeta, Inc. , a Delaware Corporation.

This Privacy Policy (“Privacy Policy”) is designed to help you understand how AppNeta, Inc. collects, uses and safeguards the information you provide to us and to assist you in making informed decisions when using our Site. Capitalized terms not defined in this Privacy Policy have the meanings set forth in the Terms of Use. By using or accessing the Site, you consent to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy.

Information We Collect

We collect and store “Non-Personal Information” and “Personal Information.” Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks. Personal Information may include your name, email address, telephone number, and other personally identifiable information that you voluntarily submit to us through the Site.

Information collected via Technology

In an effort to improve the quality of the Site, we track information provided to us by your browser when you view the Site, such as the website you came from (known as the “referring URL”), the time and date of access, and other information that does not personally identify you and store it in log files. We track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect Non-Personal information about that user and keep a record of the user’s preferences when utilizing our Site, both on an individual and aggregate basis.

AppNeta may use both persistent and session cookies; persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you close your browser. For example, we may store a persistent cookie to enable us to pre-populate form fields that you have previously completed on the Site. Although you can disable cookies on your device by indicating this in the preferences or options menu in your browser, doing so may limit your ability to view or use our Site.

Information you provide Us

In addition to the information provided automatically by your browser when you visit the Site, you may voluntarily provide us with Personal Information when you contact us through the Site including through the “Contact Us”, “Contact Support” and “Request a Free Demonstration” and other areas of the Site. Personal Information you submit to us may include your name, email address, telephone number, company affiliation, and other personally identifiable information which you voluntarily submit to us through the Site. If you contact us through the “Contact Support” area of the Site with a support question, we will also collect your browser name and version and a description of your support problem. By submitting this information, you are authorizing us to collect, store and use your Personal Information in accordance with this Privacy Policy.

Children’s Privacy

AppNeta does not knowingly collect or solicit information from anyone under the age of 13 and no one under age 13 is permitted to provide any information to AppNeta. If you are under 13, please do not attempt to send any information about you to us, including your name, address, telephone number, or email address.

How We Use and Share Information

Personal Information

Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with vendors who are performing services for AppNeta. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy.

In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact users in response to questions, to provide technical support, and to inform users about promotional offers regarding products or services offered by AppNeta. If you join one of our mailing lists or otherwise submit Personal Information through the Site, we will use that information for the purpose for which it was collected and for other reasonably related purposes we determine are appropriate.

We reserve the right to disclose Personal Information to regulatory authorities, law enforcement agencies or as required by applicable law.

Non-Personal Information

In general, we use Non-Personal Information to help us improve the Site and customize the user experience. We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our discretion.

We also use analytics services such as Google Analytics to help AppNeta understand how users use the Site. These analytics services allow us to analyze all types of data received from users to generate reports about aggregate user behavior on our Site and help us to measure and research its effectiveness. To learn more about these services visit:

Business Transfers

In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacwy Policy. If our information practices change at any time in the future, we will post the policy changes to the Site so that you may opt out of the new information practices. We suggest that you check the Site periodically if you are concerned about how your information is used.

Retention of Personal Information

AppNeta will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

How We Protect Information

We implement commercially reasonable security measures designed to protect your information from unauthorized access by implementing certain technological security measures including encryption, firewalls and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Site, you acknowledge that you understand and agree to assume these risks.

Your Rights Regarding the Use of Personal Information

You have the right at any time to prevent us from contacting you for marketing purposes. When we send a promotional communication to a user, the user can opt-out of further promotional communications by following the unsubscribe instructions provided in each promotional e-mail. You can also indicate that you do not wish to receive marketing communications from us by emailing Please note that, notwithstanding the promotional preferences you indicate by either unsubscribing or opting out, we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy.

Links to Other Websites

We may provide links to other websites or applications on the Site. However, we are not responsible for the privacy practices employed by those websites or applications or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Site. Therefore, this Privacy Policy does not apply to your use of a third party website or application accessed by selecting a link on our Site. To the extent that you access or use the Site through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.

Changes to Our Privacy Policy

AppNeta reserves the right to change this Privacy Policy and our Terms of Use at any time, without notice to you. Any modifications will be effective immediately as of the date the modified Privacy Policy is posted on the Site. By continuing to access or use the Site after we have posted a modification, you are indicating that you agree to be bound by the modified Privacy Policy. If the modified Privacy Policy is not acceptable to you, your only recourse is to cease using the Site.

Users from Outside of the United States

The Site and the servers upon which the Site is hosted are located in the United States. any personal data that users outside of the United States provide via the Site will be transferred to the United States, and by visiting the Site and submitting personal data, you authorize this transfer.

Contact Us

If you have any questions regarding this Privacy Policy or the practices of this Site, please contact us by sending an email to or writing to us at:

AppNeta, Inc
285 Summer St
Fourth Floor
Boston, Massachusetts, USA 02210