Ensuring Black Friday Performance with Retail Website Monitoring
With Black Friday and Cyber Monday coming up, online retailers need to start preparing for an increased volume of website visitors and transactions. And, with more and more people turning to the Internet each year to purchase their goods and services, e-tailers must brace themselves for the biggest avalanche yet of online holiday shoppers.
Remember the Target, Kohl’s and Walmart website crashes of holiday seasons past? Based on those incidents, e-tailers know they must ensure that downtime, performance issues or denial-of-service attacks don’t impact their service on those initial major holiday shopping days, and well into the holiday season, as that could hurt their bottom line or their business reputation.
The retail site user’s experience is most critical to consider. According to Akamai, 64% of online shoppers who are dissatisfied with their site experience will go somewhere else next time, and 52% of online shoppers claim that quick page loads are important for their loyalty to a site. If an e-tailer’s network or ecommerce sites underperform this holiday season, shoppers will turn to competitors and potential revenue will be lost. And once shoppers have turned to other sites, it will be much harder and significantly more expensive to bring them back. Read entire article here...