AppNeta's Voice

AppNeta written copy should be easy to understand, even for technical content, and written in a conversational style. It should help our users and potential customers solve a problem or further understand a concept or product.

AppNeta Brand Copy Guidelines

Refer to our product as “AppNeta Performance Manager.” Avoid using the APM acronym. Do not use FlowView, AppView or PathView. Do not refer to the components of AppNeta Performance Manager as “modules.” Always capitalize the “N” in AppNeta.





The patented technology that powers AppNeta Performance Manager is called TruPath™. Capitalize these product-related terms: Monitoring Points, Selenium, Application Path Expert System (APEX) and capitalize industry terms if they are normally capitalized (i.e., ICMP).

AppNeta written content, including our website, follows the AP Style Guide. For example, AP Style does not use the serial comma and spells email as one word. For questions on specific AP Style guidelines, ask Marketing.

We use headline-style capitalization for written content such as blog posts, whitepapers, guides and web page content. See How to Correctly Use AP Style Title Case.

Use this standard boilerplate in written content:

AppNeta is the leader in proactive end-user performance monitoring solutions built for the distributed digital enterprise. With AppNeta, IT and Network Ops teams can assure continual and exceptional delivery of business-critical applications. AppNeta’s SaaS-based solutions give IT teams essential application and network performance data, allowing them to continuously monitor user experience across any application, network, data center or cloud. For more information, visit