AppNeta's Voice

AppNeta written copy should be easy to understand, even for technical content, and written in a conversational style. It should help our users and potential customers solve a problem or further understand a concept or product.

AppNeta Brand Copy Guidelines

Refer to our product as “AppNeta Performance Manager.” Avoid using the APM acronym. Do not use FlowView, AppView or PathView. Do not refer to the components of AppNeta Performance Manager as “modules.” Always capitalize the “N” in AppNeta.





The patented technology that powers AppNeta Performance Manager is called TruPath™. Capitalize these product-related terms: Monitoring Points, Selenium, Application Path Expert System (APEX) and capitalize industry terms if they are normally capitalized (i.e., ICMP).

AppNeta written content, including our website, follows the AP Style Guide. For questions on specific AP Style guidelines, ask Marketing.

We use headline-style capitalization for written content such as blog posts, whitepapers, guides and web page content. See How to Correctly Use AP Style Title Case.

Use this standard boilerplate in written content:

AppNeta is the only network performance monitoring solution that analyzes network data through a 4-Dimensional lens, delivering actionable, end-to-end insights from the end-user perspective. With AppNeta’s SaaS-based solution, IT and Network Ops teams at large, distributed enterprises can quickly pinpoint issues that affect network and business-critical cloud application performance, regardless of where they occur. AppNeta is trusted by some of the biggest Fortune 1000 companies, including 3 out of the 5 largest corporations in the world, as well as 4 out of the 5 largest cloud providers. For more information, visit