DO NOT Use These Logos

The following logos have been used in the past, but are now outdated and shouldn’t be used for any reason. Please inform the Marketing team of the use of any of these marks in current materials.

Give it Some Space

To ensure legibility, always keep a minimum clear space around the logo. This helps to make sure it doesn’t get dismissed by other graphics or type that it's paired with. As a rule of thumb, you can use the height of the “A” in AppNeta as a reference for spacing.

logo padding
logo padding
logo padding

Using a Background Color

Because our logo has many colors in it, it will not read properly on certain background colors. Our full-color logo mark should mainly be used on top of approved AppNeta colors, but you can use your best judgment. If the mark is getting lost, consider using a white, single-color logo. Always feel free to reach out to Liz Parmalee with any questions about this.

Correct Usage

The logo reads clearly and doesn’t get lost in the background.

Incorrect Usage

Notice how the parts of the logo mark are getting lost against the background. The white single-color logo mark would be a better fit on these background colors.

Correct Usage

The logo mark reads clearly and doesn’t get lost in the background.

Incorrect Usage

Logos should never be on backgrounds that lack contrast with the logo mark. Black logo marks and logo signatures should never be used on colored backgrounds without checking with Liz Parmalee.

Using a Background Image

When using our logo on top of an image, make sure there is enough contrast so that the logo reads correctly. When in doubt, ask Liz Parmalee for help. She may be able to alter the image so that the logo works better.

poor use of logo on background image

Incorrect Usage

Notice how the logo is getting lost in the background image.

proper use of logo on background image

Correct Usage

The logo can clearly be read against this image.

Signature Usage With Partners

The AppNeta logo may be used alongside partners’ logotypes. It is important to always make sure that the logos appear in equal stature and that the partner logo does not extend into the empty space required around the AppNeta logo.

partner logo

If you aren’t sure which logo or orientation to use, don’t hesitate to reach out to Liz Parmalee.