DO NOT Use These Logos
The following logos have been used in the past, but are now outdated and shouldn’t be used for any reason. Please inform the Marketing team of the use of any of these marks in current materials.
Give it Some Space
To ensure legibility, always keep a minimum clear space around the logo. This helps to make sure it doesn’t get dismissed by other graphics or type that it's paired with. As a rule of thumb, you can use the height of the “A” in AppNeta as a reference for spacing.
Using a Background Color
Because our logo has many colors in it, it will not read properly on certain background colors. Our full-color logo mark should mainly be used on top of approved AppNeta colors, but you can use your best judgment. If the mark is getting lost, consider using a white, single-color logo. Always feel free to reach out to Liz Parmalee with any questions about this.
The logo reads clearly and doesn’t get lost in the background.
Notice how the parts of the logo mark are getting lost against the background. The white single-color logo mark would be a better fit on these background colors.
The logo mark reads clearly and doesn’t get lost in the background.
Logos should never be on backgrounds that lack contrast with the logo mark. Black logo marks and logo signatures should never be used on colored backgrounds without checking with Liz Parmalee.
Using a Background Image
When using our logo on top of an image, make sure there is enough contrast so that the logo reads correctly. When in doubt, ask Liz Parmalee for help. She may be able to alter the image so that the logo works better.
Notice how the logo is getting lost in the background image.
The logo can clearly be read against this image.
Signature Usage With Partners
The AppNeta logo may be used alongside partners’ logotypes. It is important to always make sure that the logos appear in equal stature and that the partner logo does not extend into the empty space required around the AppNeta logo.