Imagery

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Choosing Stock Photos

AppNeta photography should candid and models should look natural. Be mindful of what kind of environment the photo is taken in. If the model is sitting at a desk on a computer look at what else is on that desk and what the office looks like. Try to think about our customers and what their desks might look like. For instance, a person sitting at a desk covered with color swatches and a Wacom Tablet they are likely not an IT person. Don’t use images that are overly goofy or on white backgrounds unless it is for a good reason. If you ever unsure about an image, feel free to reach out to Marketing for a second opinion.

good AppNeta stock image example

This photo is candid and the models look natural and relaxed. This guy could easily be seen as a IT worker for our purposes.

bad AppNeta stock image example

This photo is really goofy and overly stockphoto-y. We want to stay away from these kind of stock images because they can look really unprofessional.

Color overlay

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