Primary AppNeta Colors

These colors should be used as backgrounds and in other prominent places.

HEX: #2e5879

RGB: 46, 88, 121

CMYK: 88, 63, 33, 14

Pantone: 2384c

HEX: #23679c

RGB: 35, 103, 156

CMYK: 89, 59, 16, 2

Pantone: 2382c

HEX: #258493

RGB: 37, 132, 147

CMYK: 82, 33, 37, 4

Pantone: 7703c

Secondary AppNeta Colors

These colors should be used as accent colors in contrast to the primary colors. For example, our red is used for call-to-action buttons on the website.

HEX: #ef5046

RGB: 239, 80, 70

CMYK: 0, 84, 75, 0

Pantone: 2348c

HEX: #fab156

RGB: 250, 177, 86

CMYK: 0, 35, 76, 0

Pantone: 2009c

Tertiary AppNeta Colors

This color should be used sparingly, only if another color is absolutely necessary.

HEX: #f3672a

RGB: 243, 103, 42

CMYK: 0, 74, 94, 0

Pantone: 7578c

HEX: #4a9a7a

RGB: 74, 154, 122

CMYK: 68, 0, 71, 18

Pantone: 7730c

Neutral AppNeta Colors

Whenever possible, avoid using straight white or black. These shades are softer and have more character.

HEX: #333333

RGB: 51, 51, 51

CMYK: 69, 63, 62, 58

Pantone: Black 7c

HEX: #555555

RGB: 85, 85, 85

CMYK: 64, 56, 55, 31

Pantone: 424c

HEX: #f9f9f9

RGB: 249, 249, 249

CMYK: 2, 1, 1, 0

Pantone: Cool Gray c