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    Categories Industry Insights

How Loading Time Affects Your Bottom Line (from Kissmetrics)

The fine folks over at KissMetrics put together a stunning infographic on just how important this performance stuff is. It’s easy to get caught up in shipping features and polishing UX, but sometimes, the low-hanging fruit is the first performance step, not the 50th A/B test.

Check it out below (click for a larger version) — how does your website stack up?

[via KissMetrics, on whom we rely heavily]

TR Jordan: A veteran of MIT’s Lincoln Labs, TR is a reformed physicist and full-stack hacker – for some limited definition of full stack. TR still harbors a not-so-secret love for Matlab-esque graphs and half-baked statistics, as well as elegant and highly-performant code.