Streaming wars heat up as Disney+ and Apple TV+ officially launch
As heated as the “streaming wars” already were between cable-killing pioneers like Netflix, Amazon and Hulu, a pair of new streamers are making a late entrance into the fray, backed by billions of investment dollars and some of the largest brand recognition of this or any industry.
Disney+ and Apple TV+ both launched over the past two weeks, following what seems like years of speculation about not just what programming these two new media offerings will deliver, but also how they expect to carve out a sizable (and profitable) share of the estimated $17 billion streaming market.
Apple TV+ was the first to go live on November 4, touting a slate of original programming that will include nine new series and an original movie set to roll out over the next 12 months. This includes the much hyped “The Morning Show,” which is rumored to have the highest per-episode operating budget of any program in television history.
While Apple has funneled a lot of money into it’s star-studded slate of original programming, the streamer enters the market at a major disadvantage where volume is concerned. While Netflix, for instance, has hundreds of original titles in its catalogue, they also own the rights to incredibly popular legacy programming like The Office and Friends (for now, at least) that immediately ingratiates the brand with content viewers already crave.
Disney+ faces no such struggle, as its parent company not only will unlock the Disney vault to give viewers access to the hundreds of titles churned out by the studio over it’s near-century existence, but it will also give users access to Marvel, Lucasfilm and Twentieth Century Fox content, immediately making Disney+ among the largest content libraries of any streamer on Day 1.
What does all of this mean for enterprise networks? In a nutshell, users will have access to even more content very soon than ever before, and more platforms to stream it from. This means that enterprise IT will need visibility into how these high-throughput apps are impacting their networks and the other apps vying for network capacity.
While we’ve looked at the impacts that streaming services can have on enterprise networks in the past, the launch of these two new platforms could potentially exhaust network capacity considering users can access many of these programs immediately on any number of devices. In the case of Apple TV+, for instance, the ubiquity of Apple products that come with the Apple TV app built-in is part of their strategy to help ensure their new platform reaches a mass audience: The company has literally gone out of their way to make it easy for users to stream a show on their phone or tablet in the background while conducting business through their laptop.
Because streaming services are incredibly bandwidth-heavy platforms, they can leverage a huge share of network capacity when left unchecked, robbing business-critical tools of the bandwidth they need to perform optimally. As a result, teams need to employ monitoring that can zero in on apps and users to identify these “capacity hogs” when their hindering performance across the network.
To learn more about how teams can gain this visibility without impacting network performance in the process, download our whitepaper, Four Dimensions of Network Performance Monitoring.