Disney+ enters the “streaming wars”
According to a survey of Netflix subscribers conducted back in the summer of 2017, almost 40 percent of respondents admitted to streaming from the platform while on the job. Two years later, streaming in general has never been more popular, and a rash of Netflix competitors are about to launch, flooding workers with distracting content they can binge on the job.
Take Disney’s recent unveiling of their much-anticipated streaming service Disney+. The platform aims to undercut Netflix’s pricing strategy by offering subscriptions for $6.99 a month (compared to Netflix’s basic plan starting at $8.99, with most popular packages jumping to $12.99 monthly), while offering a slew of exclusive content from the company’s expansive (and arguably unrivaled) roster of properties and franchises.
On top of all this, Disney announced on August 19 that when the platform goes live in the United States on November 12, it will immediately be available on an array of platforms and products that will takedown many of the logistical barriers to streaming on the job. These include:
- Apple TV (tvOS)
- Android mobile devices
- Android TV
- Desktop web browsers
- iPad (iPadOS)
- iPhone (iOS)
- PlayStation 4
- Roku streaming players
- Roku TV
- Xbox One
That means that workers can discreetly stream content from their laptops (if they can get away with it in an open-layout office), smartphones or tablets at any point in the day – that is, unless it’s an Amazon product.
Glaringly, Fire TV sticks and Amazon tablets were left off of the list of devices that would be compatible with the platform at launch. This sheds even more light on just how competitive the streaming market has become, as Amazon has been investing heavily in building up it’s entertainment holdings, including such recent binge-worthy (and critically acclaimed) hits as The Marvelous Mrs. Maisel.
With workers having access to more distractions than ever, it’s on enterprise IT to ensure that non-essential applications aren’t sucking up their enterprise network capacity at the expense of business-critical tools. While an all-out ban on streaming services is one option, enforcing it might simply be untenable, as enterprise IT teams now have to manage a seemingly ever-growing number of business-critical SaaS tools.
Another option is for teams to instead gain as much visibility into all of the programs – from social media to business tools – active on the network and watch for “bad actors”; that is applications that are sapping bandwidth at the expense of overall network performance, for instance, or tools that could be exposing the network to data leakage.