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As Zoom takes off, complementary apps follow suit
by Paul Davenport Paul Davenport on

While just a few months ago Zoom was primarily only familiar within the corporate and tech sphere, the company is now ubiquitous in every facet of our newly-remote daily lives; whether we’re using it to say hi to coworkers, or logging on to host a weekly trivia night with friends or family.

Another indicator of Zoom’s newfound popularity? The startup ecosystem emerging in recent weeks looking to capitalize on the wealth of new users leveraging the platform every day.

Not dissimilar to game makers on Facebook, Zoom offers developers a powerful and highly usable API that welcomes creative teams to create dynamic content. It’s not only that the Zoom API is ideal that makes it a favorite for developers: The company also now boasts 300 million daily users, and is by far the market leader in an era where video conferencing has never been more important.

So what do some of these new tools look like? Here’s a quick rundown of a handful:

  • Otter – Already an established voice-to-text transcription service, Otter recently released an upgrade that allows the tool to be integrated directly with Zoom – a great feature for workers used to taking notes, but averse to looking disengaged when they’re on screen.
  • Grain – The developers of this app have actually been working off of the Zoom API since 2018, and could not have picked a better time to go live as an enterprise-friendly complement to the increasingly popular tool. The application let’s you clip, note and share important moments of your Zoom call in a manner that is incredibly user friendly for folks with even baseline video editing capabilities.
  • Fireflies – This app delivers a similar ability to edit calls and capture key takeaways for later consumption to Grain, but with a focus on search-ability to help users zero in on key takeaways from previous recordings, as well as to help with note transcription.
  • Stream – For folks used to in-person interactions for income (instructors of all stripes, for instance), this app helps these pros schedule large-scale digital gatherings that can be monetized – both for personal gain and for charity.

“I’m surprised a lot of other developers haven’t used it yet — you can do a whole bunch of different things that you probably wouldn’t think of,” Stream co-founder and CEO Lan Paje told Protocol regarding the Zoom API in a recent interview.

But what do all of these new add-ons mean for the enterprise networks supporting Zoom, which is itself a throughput-heavy app in many workers’ business-critical toolkit? Truthfully, it depends; if Zoom continues to be the go-to communication platform for the masses, it could be a part of the online “infrastructure” we all turn to daily in the same vein as Facebook and Google indefinitely. As a result, companies will need to allocate network capacity accordingly, while also gaining an understanding of which users are downloading bandwidth-heavy apps to enhance their Zoom meetings – along with understanding which add-ons will have the greatest impact on network performance.

Navigating this “new normal” isn’t easy, but there are strategies out there that can help bridge the gaps in visibility that may have come about as teams went remote in response to the pandemic.

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Filed Under: industry insights

Tags: slack, video messaging, unified communications, UCaaS, video conferencing, application developer, application, developer, app developers, developers, apps, apple, facebook, zoom, video conferencing

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