Apple One: Unpacking big tech’s latest “as-a-Service”
by Paul Davenport Paul Davenport on

During Apple’s most recent Time Flies event, rather than unveiling a new series of iPhones (as many had predicted), the tech giant instead announced a suite of service bundles that could cement Apple’s popularity (and ubiquity) for years to come.

Called Apple One, the service bundles are designed to get users who already leverage one or more of the company’s popular platforms (ie. iCloud and Apple Music) to start using less dominant paid services (ie. Apple TV+ and Arcade) without having to purchase a new subscription.

Apple views the bundling of services as both a cost-saving mechanism for consumers and a way to increase users’ exposure to newer Apple products. While the company is mum on subscription figures for it’s nascent streaming services, for instance, Apple Music has at least 60 million paid subscribers today. The logic is that if all of those users can access cloud storage, TV, and a host of other services that they currently pay for ad-hoc through a single subscription, they’ll be loyal to Apple in these product arenas versus competitors like Netflix or Amazon.

While Apple One currently only encompasses the company’s software, many predict that it’s only a matter of time before the company starts including updated iPhones, iPads, Watches and Macs into the service bundle to get more users bought all-in on the Apple ecosystem.

For individuals, the base rate for an Apple One subscription is $14.95 a month, and includes Apple Music, Apple TV+, Apple Arcade and 50 GB iCloud storage, saving customers roughly $6 a month when bundled versus individual subscriptions.

For families with up to six users, the Apple One Family plan features access to all of the above services plus an extra 150 GB of iCloud storage (200 GB total).

For the monthly cost of $29.95, users could upgrade to the Apple One Premier plan, which includes access to the aforementioned services plus 2 TB of iCloud storage and additional subscriptions to Apple News Plus and the company’s answer to Peloton, Apple Fitness Plus. While this is the most expensive package for users, it comes with the largest monthly savings (roughly $25) and can be shared among six users.

While these latest announcements are primarily a play for consumers, the company’s steps toward service bundling mirrors the approach Microsoft, Amazon and Google have taken to combining their business solutions to increase brand loyalty among enterprise users.

Microsoft 365, for instance, has been a boon in helping the brand continue to dominate the enterprise market for digital business solutions, offering not only Windows and Office services but also partner solutions from brands like Adobe.

Perhaps the most pertinent comparison for Apple One is Amazon Prime, which was originally a members-only club for free delivery that has ballooned into a content platform for music, movies, TV and books over the past few years.

WIth Apple One opening the door to users have accessing to a growing library of services through a single subscription, enterprises need to be sure that new products (ie. Arcade) aren’t weighing down network performance or causing a distraction when it comes to work. With much of the population still accessing their jobs from home, networks are already being stretched to their capacity limits when it comes to delivering business-critical tools, let alone non-essential apps.


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Filed Under: Industry Insights

Tags: Office 365 , Microsoft AWS , APM , NPMD , NPM , network performance monitoring , network monitoring , application performance monitoring , application monitoring , applications , apps , Apple as a service , software as a service , SaaS , Apple one , Apple