CEO Notes…What’s In A Name?
What’s in a name? Well, when we meet new people, we interpret their name based on the human interaction. But what about the name of a brand or product? Often times we don’t have a personal experience with the brand and therefore interpret the name based on a the gut response; It is this reaction, in other words, to our intuitive connections to words and sounds, that guide how we understand and relate to new products and their names.
Let’s take Coca Cola. This name is pronounced the same way in every language (“Coke”), even though it is spelled differently. The name has taken on its own meaning and association of consumers around the globe who drink Coke and see the name Coke.
In April 2011, Apparent Networks rebranded the company name to AppNeta. The name AppNeta (not quite as well know as Coke), therefore creates new and different impressions than the previous name Apparent Networks did, especially for new customers. So, what kind of associations, came with this new name? Douglas Reed, CEO of Vox Telecom, ran a numerology analysis of the name AppNeta and answered the question for us.
According to Master Numerologist Hans Decoz, there are three components to a name which create a holistic response: dominant impression, vowel vibration and base vibration.
The Numerology Analysis of AppNeta detailed the following:
- Dominant Impression: The name “AppNeta” reflects drive; a pioneering spirit; leadership; independence and originality. The energy behind this name is strong and forceful and promotes an unconventional, innovative, and decisive approach. Highly focused and self-reliant, the name “AppNeta” carries with it an unmistakable “can do” attitude. It reflects confidence, energy, strength and perseverance. There is a definite sense of danger and risk-taking as well.
- Vowel Vibration: The vowels in “AppNeta” add a sense of seriousness to the Dominant Impression.
- Base Vibration: “AppNeta” is uplifting, inspiring, charming, and full of life. One senses joy and optimism. It generates a positive outlook on life. It reflects a sense of humor, wit and intelligence. The name “AppNeta” inspires early success and popularity, but more is required to make them last.
Charming, Innovative, with an independent spirit? We’ll take that! And while this is a numerology analysis we thought the parallels were quite interesting! AppNeta has introduced a highly differentiated cloud-based network monitoring solution which inspires the confidence, excitement and aggressive nature that is reflected in our name, AppNeta!
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